Investigating the Image of the Bihor Tourist Destination among Romanians in the Context of Increasing Economic Indicators of Tourist Activity

The concept of tourism destination image is closely related to the brand destination. A good public a certain location first step in establishing or enhancing branding that can be primary, secondary global one, latter incorporating two. sustainability positive based on both and image. purpose this research separately analyze two types images for given tourist (Bihor, Romania) has registered, recent years, remarkable increase number visitors. visitors was accompanied by substantial revenues, which drew attention, policy makers researchers, investigate how popular place perceived. questionnaire-based survey applied sample 607 persons, residents Romania. method used survey, between May June 2020 online city groups. collected data were processed with IBM Statistical package social sciences version 25 results show significant differences (secondary image), dangerous situation medium long term management. nuances perception respondents (who experienced who did not experience destination) explained aggressive strategy promoting destination, but an inefficient younger age study allows us formulate conclusions propose measures correct situation.